The impact of storytelling.

Good stories emerge when structure and creativity align. Structure to create a compelling narrative arc, maintain textual clarity, and focus on the core message of your story. Creativity to captivate the audience, touch people on a deeper level, and make experiences and insights stick.

To me, words are the most powerful medium to build empathy, share ideas, create meaning, and pass on valuable learnings. In short: to have an impact.

© 2024 Lisa Hehnke | CC BY-SA 4.0